UI (User Interface) design is primarily concerned with the look and feel of a digital product. It revolves around visual elements such as buttons, icons, colour schemes, typography and overall layout, aiming to create an aesthetically pleasing and cohesive design.
On the other hand, UX (User Experience) design takes a broader perspective, focusing on the overall journey and interaction users have with a product. UX designers delve into understanding user behaviours, conduct usability testing, create personas and optimise the entire user flow of the digital product.
While UI design concentrates on the product’s visual appeal, UX design ensures a holistic and enjoyable user experience throughout the entire interaction with the digital product. Both UI and UX are crucial elements in creating successful and user-friendly designs.