We first met the team at Vermilion – The Smile Experts in May 2022.
They were fed up with their current site. At ten years old, it was copy heavy, image light and not built for them to update as much as they needed to.
Vermilion’s marketing team knows how important keeping the site up to date with relevant content is, so an inability to access and edit parts of their site was holding back their digital marketing progress.
Catering to referring dental practitioners (RDPs) and patients alike, Vermilion needed a new site that would work for both user types: RDPs need to be able to quickly and easily refer patients for specialist treatments, sending important, confidential information to be easily processed by the Vermilion referral team, whilst patients need a source of info to reassure them before attending their appointments.
Having recently won big at the Private Dentistry Awards 2022 for both ‘Patient Care Scotland & Northern Ireland’ and ‘Referral Practice of the Year North’ categories, now is the perfect time to transform their online offering.
With their already brand in place, their site design needed to utilise this style while improving upon their current digital platform. With design supplied by See Saw Creative, their new site visuals were clean and modern, offering an engaging experience for users no matter their device.
A huge part of their new site was the creation of the ‘MyVermilion Hub’. This members-only area places Vermilion head and shoulders above their peers, offering RDPs throughout the industry ample opportunity for CPD via their events, a forum for dentists to seek advice and network, and a space to track and download their CPD progress.
After registering with the platform, users can access secure content solely for them, sign up for events quickly and easily, and download customised certificates for CPD progress. Vermilion is a team that’s proud of their support of the development of their industry, and so this bespoke platform allows them to continue this mission.
Now live, Vermilion is able to fully update and customise their new site, share their industry expertise and engage in their custom-built MyVermilion hub.
Their new site firmly places them at the forefront of their industry as they continue to offer opportunities for RDPs across Scotland to develop to be the best in their field.
Whether you're looking for a new site, a digital marketing strategy, or just some help with content, get in touch with Scoot and we'll be happy to help.
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