The Challenge
Vermilion provides specialist dental treatments to patients in Edinburgh and Kelso, catering primarily to privately referred patients and industry-leading professionals.
When we first met with the Vermilion team, they were fed up with their current site. At ten years old, it was copy-heavy, image-light and not built to support them in any content or business updates.
Vermilions knows how important it is to keep their site up to date with relevant content, so an inability to access and edit parts of their site was holding back their digital marketing efforts.
The Solution
Catering to referring dental practitioners (RDPs) and patients alike, Vermilion needed a new site that would work for both user types: RDPs need to be able to quickly and easily refer patients for specialist treatments, sending important, confidential information to be easily processed by the Vermilion referral team, whilst patients need a source of info to reassure them before attending their appointments.
With their already brand in place, their site design needed to utilise this style while improving upon their current digital platform. With design supplied by See Saw Creative, their new site visuals were clean and modern, offering an engaging experience for users no matter their device.
The Results
A huge part of their new site was the creation of the ‘MyVermilion Hub’. This members-only area places Vermilion head and shoulders above their peers, offering RDPs throughout the industry ample opportunity for CPD via their events, a forum for dentists to seek advice and network, and a space to track and download their CPD progress.
After registering with the platform, users can access secure content solely for them, sign up for events quickly and easily, and download customised certificates for CPD progress. Vermilion is a team that’s proud of their contribution towards the development of their industry, so this bespoke platform allows them to continue this mission.
Now live, Vermilion is able to fully update and customise their new site, share their industry expertise and engage in their custom-built MyVermilion hub.
Their new site firmly places them at the forefront of their industry as they continue to offer opportunities for RDPs across Scotland to develop to be the best in their field.
