Content creation and copywriting

Engage with your customers

Content marketing is an effective way to attract new customers to your business, and keep existing ones coming back. From asset creation, news articles and animations, to paid social content, blog posts and infographics, the best way to create engaging content is to focus on topics that interest your target market, and make them want to engage with you online.

As a content marketing agency with experience across multiple social platforms and industries, Scoot is equipped with a range of content creation services to help your business generate leads online.

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What is content creation?

Content creation is the process of producing text, imagery, video and everything else in between to enhance your online marketing and social media platforms – it’s one of the easiest ways to help your business grow and build traffic to your site.

Without a business strategy, would you expect to enhance your organisation?

Without a social media strategy, would you expect to gain followers and increase engagement?

Content marketing works in the same way, and all of the best content marketing agencies will agree – optimum results for your business will only come from a content creation plan that’s fully optimised for you and your goals.

Content marketing is one of those things that sounds great in theory, but is one of the most time-consuming things to implement. Yes, free tools are available online to help you along the way claiming to be all you need for a comprehensive content marketing strategy, and AI is an ever-growing presence in the digital landscape, but without professional guidance and support from a content creation agency, the results can be a little lacklustre.

Enter Scoot’s content marketing skills and digital marketing prowess.

Let your content tell your story

Content creation is all about telling a story. The story of your business, your team, your values – creative content that your potential customers will want to read, whether that’s on your website, in your email marketing or on your social media.

Every brand has a unique story to tell – our content marketing services are just here to help you tell it. Our creative team prides itself in our ability to extract the essence of your brand, shaping this into compelling content that will resonate with your audience, generate leads and hit campaign objectives.

This means that your content needs to go beyond facts and data analysis – it needs to evoke emotion across multiple platforms, reaching your target audience and positioning you as one of the most exciting brands in your industry. Your content should create a genuine connection with your audience. Creating content that resonates with your clients elevates your business – we’re here to make that happen.

Our content creation process

Discovery

The best content marketing campaigns start with research. Content creation is all about information, so we start with unearthing all we need to know about your business.

We work hard to discover all we need to understand your brand, your potential customers and USPs to make sure our content services are tailored to your specific needs.

Ideation and planning

Before we actively begin any content or social media management, our team will work together through multiple collective brainstorming sessions to ideate and plan all upcoming content creation, pinpointing where we’ll be reaching your target audience, what online advertising we’ll be carrying out, and how we can pull our creative services together to deliver results for your brand.

Content creation

Now, the fun part begins – enter the content creation phase. The skilled Scoot team in our content creation agency will get to work on writing social media content, your email marketing copy, blog content – really, any content writing that’s needed to not only inform but captivate your audience.

Not only focusing on the written word, our extensive content creation services will work on visual assets to support your presence on social media. We pride ourselves in delivering design that catches attention – whether that’s web design, social media graphics or video content.

Revision and feedback

As your content marketing agency, we want to make sure you love the content we create.

So before anything is shared, posted or sent, our content creation team will ensure all content is sent to you for revisions and approval, incorporating any valuable feedback before beginning the task of scheduling across multiple social media platforms.

Final delivery

Our content creation services don’t just stop when you’ve signed off your new content – this is when we’ll take the next steps of planning and scheduling all content across social media, email marketing, your website, and any other platforms detailed in your content marketing strategy.

Answers to your questions

Our job as a content marketing agency is to provide assistance and support in creating and publishing content online for a range of businesses and organisations.

This can be anything from social media posts, email marketing or blog posts. Our creative team will create both copy and visual assets to develop and execute your digital marketing successfully.

At Scoot, our content creation services provide a multi-step process to make sure any content produced is an accurate representation of your business, your brand messaging and your values.

Content marketing is an extensive journey of in-depth industry research, understanding your brand’s unique voice, strategic planning, collaborative ideation, content writing, visual enhancement and extensive quality assurance – a wide selection of creative services from every member of our content creation agency. We work closely with you to ensure that the final content aligns seamlessly with your goals and resonates with your target audience.

Our content creation services can be utilised by clients across multiple industries. From global leading brands to small and medium-sized businesses, our content services will help you target audiences and boost your online advertising. From construction and employment to e-commerce and law, content marketing campaigns can be tailored to suit your niche, no matter what that is.

Although we’re a digital marketing agency based in Glasgow, we work with clients on a national, even global scale, delivering content creation services to provide your business with more visibility online.

Absolutely!

At Scoot, client satisfaction is at the top of our list. We’ll always encourage open communication to ensure the creative content we’re working on, whether it be for social media, your website, email marketing or video content.

If you feel revisions are needed, we’re here to listen – your brand content should align perfectly with your vision and expectations. Our production team is here to make that happen and deliver high-quality content creation for you.

SEO (search engine optimisation) is ingrained in our content creation process, from content strategy and competitor analysis to keyword research and content writing.

With a talented SEO specialist within our digital marketing agency, you can be assured that we’re always conscious to consider on-page SEO techniques, including meta-tag optimisation and adherence to SEO best practices across all content produced.

We aim not only to inform and engage your audience but also to enhance your online presence and attract website traffic.

At Scoot, we believe our copywriting services are equipped to help you meet your marketing goals as we have an unwavering commitment to excellence throughout our whole team.

With industry expertise influencing every word we write, our holistic approach to copywriting means we’re committed to creating compelling narratives. As a content marketing agency rooted in creativity and originality, we’ll always ensure your content marketing is unique and bespoke to your business and your goals.

Our copywriting is always powered by a content strategy that’s unique to your organisation. Our in-depth research, collaborative process, design integration and continuous optimisation set us apart, ensuring that your brand’s voice is not just heard but remembered amidst the noise.

Social media is a dynamic landscape that requires strategic planning, creative expertise and continuous monitoring & adaptation.

Content creation services from a content marketing agency like Scoot bring a wealth of experience, industry insights and a dedicated digital marketing team to help you navigate the complexities of social media. We’ll make sure your content is not only visually appealing but also aligned with your brand strategy, building engagement and growth to deliver results.

You might not need us to create everything for you – and that’s fine! We can provide detailed content briefs to ensure the copy that you’re writing is optimised for both your target audience and search engines, making you more likely to get discovered online.

No two content marketing strategies will be the same for any two businesses, which is why we provide content creation and social media strategy services for multiple platforms. We will work with you to select the social media platforms that are best for your business, whether that’s LinkedIn, Facebook, Instagram, X or TikTok.

Our cost structure is customised based on the scope of content creation required, the complexity of your digital requirements and the specific goals of your business.

We offer transparent pricing, breaking down costs associated with different components of your digital strategy that are charged monthly.

We believe it all comes back to value. Creating engaging content for your clients elevates your relationship with them, leading to brand loyalty and hitting your marketing goals.

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