A school website design that succeeds

As Wellington School’s creative agency of choice, See Saw Creative had collaborated with their team for years on a load of design and website projects. Following a fine-tuning of their school values and mission, a brand new website was next on the list – designed by See Saw, built by Scoot.

Wellington were looking to break away from the traditional mould of standard independent school websites and showcase their personality to users. As the first point of contact for prospective parents, their new site had to make a strong first impression whilst sharing all necessary information in a clear, easy to follow user journey.

With a strong understanding of the Wellington brand and values, See Saw got to work on creating a digital presence that would provide a clean, uncluttered web design that was simple yet effective.

Wellington’s site not only had to look good, but make sense.

Users of their old site were often confused and not finding the wealth of information that was hidden behind unintuitive page structures and unstructured predefined paths. We worked closely with Wellington’s team to develop an improved information architecture based on data from their current users and feedback from key stakeholders.

The outcome? A new website that places Wellington’s ethos at front and centre, encouraging engagement from all user types – staff members, existing pupils and prospective families.

Utilising a strong yet simple design system, their new site is receiving top grades from all users, and continues to perform at top of the class.

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