Content marketing is an effective way to attract new customers and keep existing ones coming back. From blog posts and news articles to animations and infographics, the best way to create engaging content is to focus on topics that interest your target market.
Content creation is the process of producing text, imagery, video and everything in between to enhance your online marketing – it’s one of the easiest ways to help you grow and build traffic to your site.
Content creation is one of those things that sounds great in theory, but is one of the most time-extensive things to implement. Yes, there are free tools available online to help you along the way, but without professional guidance and support, the results can be a little lacklustre.
Enter Scoot.
Copywriting is an important part of any content creation strategy – it helps you attract visitors to your website and convert them into customers.
At its core, copywriting is simply storytelling. Sharing tales of your business, your team, and your clients is crucial to the success of your online marketing, but not everyone’s favourite task to contend with.
To really make your copy work for you, you need to think about SEO and writing for search engines, whilst still making sure that the humans reading your copy will engage with it. A pretty full on to-do list, you’ll agree.
Our copywriting specialist specialises in writing copy for digital spaces, ensuring your website, social channels and ads follow the same tone of voice that suits your brand.
Whether for your site, your social channels or your ads, you’ll likely need some sort of assets to keep things moving in your marketing.
Social media posts, video creation, animation, illustrations – these all take time and can be tricky to get right if you don’t have the eye to create strong and striking visuals.
The difference between professionally-created content and amateur attempts can be the difference between converting customers online or leaving money on the table.
For you to be creating content and copy consistently, you need an ongoing commitment to maximise rewards. This is where a Scoot Digital Partnership comes into play.
Whatever your marketing resource, we can shape a Scoot Digital Partnership to help you achieve your goals. We work with clients who need support on a minimal level, to those who need a more intense collaboration – from 4 hours per month to 5 days, there’s a Partnership opportunity for all businesses.
If you’re on the fence and want to hear more, get in touch for a no-strings attached chat about how a Scoot Digital Partnership can support your business.
Whether you're looking for a new site, a digital marketing strategy, or just some help with content, get in touch with Scoot and we'll be happy to help.
Request a call with our talented team to kick start your next project.