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SEO content writing services.

We write effective content that ranks.

In the vast ocean of online content, merely using keywords won’t suffice. Effective SEO involves understanding user search intent, addressing their problems and delivering genuine value.

Our skilled writers create content that not only ranks high but also solves user problems, ensuring they come back to your business time and time again.

SEO-friendly content marketing

Imagine having a sales rep working tirelessly for your business 24/7, 365 days a year. Our well-crafted content does just that. Speaking directly to your target audience in a way that resonates with them, it positions your offerings as the solutions they need.

But it doesn’t stop there. With Scoot’s content writing service, your online content not only adds undeniable value for your customers but also appeals to search engines by signalling experience, expertise, authority and trust (E-E-A-T).

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Our SEO content marketing services


Content audit

We perform a comprehensive audit to understand how well your existing content is doing. We’ll find quick fixes and growth opportunities to make the most of what you already have.


Customer & keyword research

Before crafting SEO content, we dive deep into keyword research. Understanding what your target audience searches for, we’ll identify meaningful keywords that matter to your target audience. Our focus is on building quality content that genuinely helps.


Content marketing strategy

We don’t create content randomly; we strategically plan it using data. Whether it’s a 12-month blogging plan or a comprehensive strategy to improve your site’s information architecture, we’ve got it covered.


Content production

Our focus is on crafting pillar pages supported by cluster content, which creates feedback loops that will keep readers on your site. This approach ensures we don’t just rank for keywords but build authority across entire topics or niches.


Content optimisation

We’ll examine your current content strategy and recommend tweaks that are intended to fine-tune it for better SEO performance. Content optimisation is an ongoing process, refining pages iteratively to steadily improve your site’s effectiveness over time.


Performance monitoring and reporting

We’ll agree on key performance indicators (KPIs), and our monthly reports, presented through user-friendly dashboards, keep you informed about your progress. Regular meetings help us refine your content marketing strategy based on what’s working best.

Address user intent with the right content, at the right time

At our content writing agency, we create content for each stage of your customer’s journey through the marketing funnel. From informative blogs to expert guides, FAQs and conversion-focused website pages, our content engages and inspires at every step.

Website copywriting

Your website’s success hinges on compelling content. As your dedicated content marketing agency, we’ll align your web content with SEO strategies, convey your brand voice and engage with your audience in a meaningful way. Our SEO content writers collaborate closely with your team to communicate your site’s purpose accurately and persuasively.

Blog content creation

Blogs are a powerhouse for business, driving customer engagement and lead generation. At Scoot, our 100% data-driven approach ensures each blog post is crafted with reader search intent and buying psychology in mind.

Ecommerce content creation

Your digital storefront deserves content that not only informs but captivates. From category landing pages to engaging blog articles, and informative FAQs to compelling product descriptions, our team crafts high-quality, valuable content that resonates with your audience, driving both organic traffic and conversions.

Long-form content

Boost user engagement and establish your brand’s online authority with our effective long-form SEO content. From articles to ebooks and white papers, our 2,000+ word pieces delve deep into your expertise, providing substantial value and enhancing your search rankings.

Our approach to content creation

Every business is unique, and so is our approach. We’ll work closely with your team to understand your current content strategy, your internal resources and market position. Together, we’ll set ambitious growth goals and make strategic recommendations for achieving them.

Typically, in the initial stages, our content strategy focuses on strengthening your website’s current position and seizing quick wins. Once these foundational steps are complete, we’ll explore new opportunities, ensuring your content stands out, and setting you apart from the competition.

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Why choose Scoot as your SEO content marketing agency?

  • Expertly crafted SEO content for your audience.
  • Edited, proofread and professionally formatted web content.
  • 100% original, fact-checked and evergreen content.
  • Optimised with meta tags, interlinking, schema mark-up & more.
  • Consistent and timely delivery.
  • Regular performance reports to monitor content effectiveness.
Scoot Digital Team Collaborating in Meeting Space

Content beyond words

At Scoot, we offer more than traditional copywriting. Our content team specialises in crafting unique visuals that set your business apart. From impactful landing page designs to graphics, imagery and videography, we create assets that extend value and impact beyond your website’s boundaries.

Answers to your questions

Why is it important to have a well-defined content strategy?

Defining your content marketing strategy is crucial as it aligns your efforts, ensuring consistent messaging, targeting of the right audience and achieving specific business goals. It provides a roadmap for creating meaningful and purposeful content.

How are content marketing and SEO connected?

Content marketing and SEO are closely connected. Quality content, rich in relevant keywords, improves search engine rankings. SEO ensures your content is discoverable, while content marketing engages and converts website visitors, creating a symbiotic relationship between the two. 

How do I communicate my preferences to your writers?

Before we start writing for your brand, we ensure a thorough understanding of your customers’ needs, your brand’s tone of voice and any industry jargon. This minimises the need for content revisions. Throughout the content production process, your team can provide feedback and request changes multiple times, ensuring your complete satisfaction with the final draft before publication.

Isn't outsourcing content writing to a content marketing agency risky?

Not when you select a reputable agency that prioritises user value over search engines. At Scoot, our SEO writing services adhere to Google’s best practices and we’re committed to transparent communication with our client through the entire process. This approach not only prevents Google penalties but also rewards your website with increased organic traffic and loyal visitors who appreciate your content.

Can I improve my search engine rankings through quality content?

Absolutely! Improving search engine rankings through quality content is a well-established digital marketing strategy. Quality content is crafted with a deep understanding of user intent, ensuring relevance to search queries. Strategic inclusion of relevant keywords in the content signals alignment with user interests, positively impacting rankings.

Also, high-quality content often attracts valuable backlinks from reputable websites, contributing to your site’s authority. In essence, a strategic focus on creating high-quality, relevant and user-friendly content is foundational for long-term improvement in search rankings.

Is there a difference between an SEO content writer and a normal content writer?

Yes, there’s a difference between an SEO content writer and a normal content writer. While both create informative and engaging content, an SEO copywriter specifically incorporates strategic use of keywords and follows search engine optimisation (SEO) best practices.

Their focus extends to enhancing online visibility, attracting organic traffic and optimising content for search engine algorithms. On the other hand, normal content writers may not emphasise SEO techniques as much and may concentrate on creating content for general readership without a primary focus on search engine rankings.

What's the value of long-form SEO content?

Long-form SEO content provides substantial value for several reasons. Firstly, it allows for in-depth exploration of topics, offering comprehensive information to readers. Search engines often favour longer, detailed content, contributing to improved organic search positions. Long-form content can enhance user engagement, keeping visitors on your site longer and reducing bounce rates.

Additionally, it provides an opportunity to showcase expertise, authority and trust in a given subject, establishing credibility. Lastly, longer pieces can naturally incorporate a broader range of relevant keywords, potentially attracting a more diverse audience and increasing website traffic over time.

Who owns the content you provide?

Upon full payment as agreed, you gain complete ownership and all rights to the SEO content we provide. The transfer of copyright is effective at the time of payment, ensuring your exclusive ownership of the content indefinitely.