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Paid social media services.

Target your audience with laser-focused precision.

Social media advertising allows you to reach specific users based on their interests and demographics, making your social content more effective. Our dedicated team not only defines your target audience but also optimises every aspect of your ad campaigns to ensure maximum exposure and impact.

With our expertise across various social media platforms like Facebook, Instagram, X, LinkedIn and more, we guarantee to deliver results that boost awareness, consideration and conversions for your brand.

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How paid social advertising services help your business

In today’s world, social media is the hub of conversation. With our paid social media services, your message rises above the chatter, connecting with your audience effectively.

Audience-first approach – Our experts dive deep into your business, industry and competitors, creating detailed customer personas for targeted ads. We ensure your ads are seen by the right people, at the right time, and in the right place, maximising engagement and driving conversions.

Efficient ROI – With our expert team and advanced analytics, every pound you spend delivers tangible results. We optimise your ad campaigns to achieve the highest ROI possible, ensuring you get the most bang for your buck.

Continuous improvement – Social media never stands still, and neither do we. We’re constantly gathering data, refining target audiences, tweaking strategies to keep your ads ahead of the curve, and delivering top-notch performance.

Creative innovation – From eye-catching visuals to compelling copy, we bring creativity and innovation to every campaign. Our goal is to make your brand stand out in a crowded digital landscape and leave a lasting impression on your audience.


Our social media advertising services

Facebook advertising

Tap into Meta’s vast network of over 2 billion monthly active users with our targeted Facebook advertising solutions. From raising awareness to driving action, our ads cover every step of the user journey.

Instagram advertising

Attract attention and engagement with visually striking Instagram ads tailored to your brand. Whether driving traffic to your social channels or your website, we enhance brand visibility, boost engagement and drive sales, optimising your ROAS.

LinkedIn advertising

Join the world’s largest professional network and engage with key decision-makers in a setting that blends work and leisure. Whether you’re targeting B2B or certain B2C objectives, LinkedIn ads offer diverse ad formats to suit your needs.

Twitter (X) advertising

With its vast user base exceeding 400 million monthly active users, Twitter presents a dynamic platform for fostering engagement and driving action, allowing you to effectively convey your message to a broad audience.

Why choose Scoot as your paid social media agency?

Transparent communication – We are a tight-knit social media advertising agency, dedicated to collaborating with you at each step of the way. Your dedicated account manager will only ever be a phone call or email away, meaning transparent communication throughout your entire social media strategy.

Tailor-made solutions – Our campaigns go beyond cookie-clutter solutions. Each paid social media campaign is meticulously crafted to align with the unique requirements of your industry, business and vision.

Long-term partnerships – We’re not just a service provider; we’re an extension of your business. Whether it’s content creation, social ads or more, we’re committed to your long-term success.

Customised reports – No data overload here. Our monthly reports are customised to your preferences, offering detailed insights and interactive visuals that focus on the essential aspects of your online journey.

Scoot Digital Team Collaborating in Meeting Space

A comprehensive strategy

While paid social ads perform well on their own, their impact multiplies when integrated with other digital marketing channels. By reaching customers across multiple platforms, you’ll see better results over time.

Choose our full-scale digital marketing services for a comprehensive strategy that maximises your brand’s visibility and engagement across various touch points.

Answers to your questions

What is paid social media advertising?

Paid social media advertising involves strategically placing sponsored content on social media platforms to reach a targeted audience. Through paid placements, businesses can amplify their reach beyond organic engagement and connect with potential customers based on demographics, interests and behaviours.

What is the difference between paid social advertising and organic social media?

Paid social advertising requires payment for content distribution. In contrast, organic social media relies on unpaid posts to engage with followers.

While organic social media is valuable for fostering community engagement and building brand awareness, paid social ads offer businesses the opportunity to expand their reach further and target specific audiences through paid placements. Therefore, to maximise results, it’s essential for businesses to strike a balance between organic and paid social media activity, leveraging both approaches to achieve their marketing objectives effectively.

At Scoot, we offer comprehensive social media management solutions as well as paid social campaigns to ensure maximum impact of your social media marketing strategy.

What to consider when choosing a social media platform to advertise on?

When deciding on social media channels to advertise on, it’s crucial to begin by creating a customer persona to understand key audience characteristics. This persona informs the selection process by identifying the platforms where your target audience is most active. Additionally, consider factors such as audience demographics, ad targeting options, available ad formats and campaign objectives.

Platforms differ in terms of user demographics, so selecting those that align with your target audience ensures your ads reach the right people. Furthermore, evaluating ad targeting options and available formats helps tailor your campaigns to meet specific goals. By carefully considering these factors, businesses can optimise their ad spend and achieve maximum effectiveness with their social media ads.

Is it worth hiring a paid social agency?

Partnering with a social media marketing agency is a smart, strategic move. Social media agencies bring a wealth of expertise to the table, offering valuable insights, strategies and creative solutions to help you achieve your marketing goals.

Our customised plans and engaging content grab your audience’s attention, boosting your brand.

Plus, we focus on measurable results, using analytics to track performance and show the impact of your investment. Partnering with Scoot Digital can transform your online presence and drive great success.

Who uses social media advertising services?

At Scoot Digital, our social media advertising services cater to diverse clients, from small businesses to established brands, B2B service providers and more. We specialise in tailored strategies to enhance online presence, boost engagement, drive sales, raise awareness and promote events.

Can you test ads to optimise performance?

Yes, testing ads is crucial for optimising performance in paid social media advertising. Through A/B testing and experimentation with different ad elements such as copy, imagery and targeting, here at Scoot Digital, we can identify the most effective ad variations and refine their campaigns to achieve better results.

Do you measure results – and report on them?

Measurement and reporting are essential components of paid social media advertising services offered by digital agencies. By tracking key performance indicators (KPIs) such as click-through rates, conversion rates, and return on ad spend, we provide clients with valuable insights into campaign performance and make data-driven decisions to improve results.

How much do paid social ads cost?

The cost of paid social ads varies depending on factors such as platform, audience targeting, ad format and competition. We work with clients to set ad budgets based on campaign objectives and allocate resources effectively to maximise ROI and achieve business goals.

How long will it take to see results from paid social media advertising?

The timeline for seeing results from paid social media advertising depends on factors such as campaign objectives, targeting strategies and industry competition. While some results may be evident shortly after launching a campaign, we adopt a long-term approach to optimise our client’s social performance continually and drive sustainable results over time.