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In 2024 it’s rare to find a business that’s not on social media, but that doesn’t mean everyone’s using these platforms effectively to generate online success.

With an insight into the world of digital marketing, we’ve pulled together some useful tips to help you refocus your online social strategy and increase your organisation’s brand awareness.

LinkedIn, Instagram, TikTok… where to start?

First off – we get it. There are a load of platforms out there to choose from, and each has its pros and cons.

A good start is to consider your industry, its audience, and what you want to achieve.

Where are your clients and customers going to be online, and where can you actively engage with them?

It’s also important to acknowledge that social media platforms come, boom and eventually go. Facebook was all the rage in the 2010s, but a decade on, Instagram and TikTok are now the top dogs of the social media world – so sticking to only one platform might not be the best long-term decision, but does that mean you go for every single one?

The most important thing to keep in mind is your overarching goal – what do you want social media to do for your business?

No matter what, regardless of your industry, you need to be using platforms that can best represent your brand to communicate your message and engage with your target audience effectively.


Maintaining a consistent presence across social media is paramount in keeping your brand front and centre for your target audience.

By posting regular updates featuring polished visual content and engaging with your audience, you’ll be helping to maintain and develop your brand image.

This consistency doesn’t fall on a single platform. It’s about knowing your audience, and each platform is different.

How do you look on these platforms? How do you sound? Are you maintaining a verbal and visual brand that your customers expect from you? Make sure these things are consistent across the board and you’re already making strides on social.


Creating engaging content that encourages users to interact with your brand massively supports increasing brand awareness across social media. Prioritise a strong message, a call to action and visually appealing imagery.

No longer just visual social media platforms, Instagram and TikTok are now being used for search. What does this mean? Keeping SEO (search engine optimisation) in mind and ensuring that you’re utilising keywords that your audience will be using in searches.


With content comes trends, and brands keeping up with what’s generating buzz online can result in a quick increase of reach in a short space of time – if you do it right.

Now we don’t mean this will apply to every single digital marketing strategy for every single business out there, but for some, TikTok specifically has been huge for this. You only have to scroll down the app for a few seconds and you’ll see what’s trending.

And we don’t mean throwing on your dancing shoes and filming a quick video with no rhyme or reason behind it. Selecting the right trends for your industry can allow you to showcase your people and your culture – arguably the most important parts of your business.

Get to know your audience

Actively engaging, interacting and responding with existing and potential customers through comments and direct messages allows you to gain useful insights into brand perception. Utilising this feedback allows for the relationship from business to consumer to flourish and communities to grow.

Through the successful execution of these strategies, social media marketing can immensely amplify brand awareness, broaden your audience’s scope and position your brand as a key player within your industry.

Get started with social media for your business

You’re in the right place. From the first step, we engage with clients to make sure your needs are met.

Whether you’re looking for a digital marketing strategy or just some help with content, get in touch with Scoot and we’ll be happy to help.

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