With a brand new organisation to begin marketing online, SWPL came to Scoot looking for an engaging web presence that would cement their status as trailblazers and champions of women’s sport.
Newly formed in 2022, the SWPL wanted to build credibility amongst fans, stakeholders and partners. With a new visual brand already in the bag, Scoot was tasked with building a completely bespoke website that would engage with users from the first click.
Before beginning work on the visual style of the new site, our team dedicated time to ensuring the user journey was fully understood. Positioning SWPL as a central hub of information for fans of the women’s game was key, whilst also enhancing the presence of all clubs featured in the top two leagues of women’s football in Scotland.
SWPL prides itself on being brave and bold, so their sports site visual had to match this energy and strength. Dynamic shapes were pulled from their logo to add a contemporary twist to data-driven sites, retaining the heart of the SWPL brand in a digital format.
The website development process had a strong focus on match statistics provided by data partners at SFA Live and Comet provides comprehensive information for fans to engage with.
Inclusive of both live match commentary and post-match data, users are presented with a plethora of information that continues to elevate the women’s game at both a local and national level.
Since launching the site, the SWPL’s online presence has continued to grow.
With further optimisations and enhancements, we’re continuing to build an online environment that nurtures fans and players, whilst offering commercial opportunities to further grow the organisation.
As Official Partners of the SWPL, we provide them with ongoing support for all things digital – whether it’s social media asset design, content creation for their next big final, or bespoke development capabilities to grow their site.
It’s been a wild ride so far, and we can’t wait to see what comes next!
The SWPL have been working with Scoot as a partner since the establishment of our organisation in 2022.
They have played a vital role in designing and developing our website, successfully launching the initial phase before implementing two further phases to enhance the user experience. They have also supported on a number of projects including matchday programmes, LED boards, and more. The Scoot team are always responsive and proactive, offering solutions and support above and beyond.
If you’re looking for guidance on shaping a digital marketing strategy that delivers results for your business, you’ve come to the right place. Get in touch to book a free video call to discuss your ideal solution.
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