Local SEO services
Get discovered online
With the vast majority of consumers using search engines to find products and services, SEO is the most cost-effective way to reach your customers in key moments that matter.
That’s why we offer a comprehensive range of SEO services designed to help businesses increase their search visibility and attract more organic traffic to their website. No two clients are the same, which is why our offering will be bespoke to your exact needs.
What can local SEO services do for my business?
Drive targeted website traffic and inquiries
With 46% of all Google searches being for local businesses or services, local SEO ensures that your website receives more relevant and targeted traffic. This means more phone calls, enquiries and visits from prospective clients who are actively seeking the products or services you offer.
Boost foot traffic to your physical location
Local SEO isn’t just about online visibility; it’s also about getting more people through your door. By optimising your online presence on search engines, you’ll attract more nearby customers to your physical location, resulting in increased foot traffic and potential sales.
Increase sales revenue
Local searchers are highly engaged and ready to make purchases, with 24% of local searches resulting in a sale. By capturing the attention of these local searchers through effective local SEO, you can significantly boost your sales revenue and grow your local business.
Build a credible online reputation
A strong local SEO strategy helps you establish a credible online reputation, showcasing positive reviews, testimonials and business information that instil confidence in potential customers. This credibility not only attracts more customers but also encourages them to choose your business over competitors.
Reduce advertising costs
Unlike traditional advertising methods, our local SEO services offer a cost-effective way to reach your target audience. By focusing on attracting local customers who are actively searching for your products or services, you can reduce advertising costs while achieving higher conversion rates and ROI.
Our local SEO services
Google Maps optimisation
Over 50% of local businesses haven’t claimed their Google Business Profile listing. Are you one of them? Without proper optimisation, you risk missing out on opportunities to showcase your business online. We’ll ensure your Google Places page is fully optimised, helping you rank higher in local maps results and attract more customers.
Local citations
Listing your local business on preferred sites and local directories is essential for better search rankings. We’ll correct any inaccuracies in existing local listings and create new ones to enhance your online visibility and credibility.
Website audit & technical optimisation
An SEO audit and optimisation of your website can significantly improve your chances of ranking higher in local searches. We’ll identify and fix technical issues, enhance usability, and provide recommendations for better performance.
Keyword research & content creation
Effective keyword research and content creation are vital for attracting local customers. Our team will help you develop content that showcases your expertise and resonates with your target audience, ensuring your website ranks well and drives conversions.
Location-specific landing pages
For businesses with multiple locations, individual landing pages tailored to each location are crucial. We’ll optimise these pages with location-specific information, including maps, call-to-action buttons and relevant keywords, to improve rankings and conversions.
Local link building
Building a strong backlink profile is essential for local SEO success. We’ll assess your existing backlinks, develop a strategy for improvement and help you acquire high-quality backlinks to boost your website’s authority and credibility.
Review management
Customer reviews play a significant role in local search rankings. Our review management service ensures your local business maintains a positive online reputation by monitoring and responding to reviews, addressing fake reviews and optimising profile pages on major review platforms. This helps enhance customer support and improve keyword rankings for your business.
How does it work?
Why choose Scoot as your local SEO agency?
Transparent communication – Tech jargon? Not here. At Scoot, we believe in transparent communication every step of the way. We’re a close-knit team, and you’ll be a key part of it. Clear, honest communication is our language.
No middle-man – At Scoot, you’ll communicate directly with your dedicated SEO Specialist. While our Client Director Lynsey is always here to assist, you can pick up the phone and chat directly with your SEO expert about any concerns or ideas you have.
Tailor-made solutions – At Scoot, we don’t believe in one-size-fits-all approaches. Every local SEO campaign is crafted meticulously to suit the unique needs of your industry, business and team dynamics.
Customised reports – We don’t just dump loads of data on you. Our monthly reports are tailored to your needs, offering detailed insights and interactive visuals to focus on the key aspects of your online journey.
Ethical approach – We play by the rules, sticking to Google’s best practices and employing white-hat techniques. Our focus isn’t just on quick wins; it’s about building a sustainable path to enduring success.
Take back your time
Managing local search is just one of the many tasks on your plate, which means packed workdays and projects that never get done. With our local SEO service, you get to take back your time. That means more time for important initiatives, for planning ahead, and for focusing on revenue-driving activities. Let us handle the complexities of local SEO while you focus on growing your business.
Answers to your questions
What is local SEO?
Local SEO is a digital marketing strategy focused on optimising your local presence online to increase local search visibility in local search results on Google, Bing and other search engines. It involves tactics like optimising Google Business Profile listings, local keyword targeting and obtaining citations from local directories to attract customers in your area.
Do I need local SEO services if my business is a physical store?
Yes, local SEO is crucial for physical stores as it helps potential customers find your business when they search for relevant products or services in your area. It ensures that your business appears in local search results, increases foot traffic to your store, and enhances your overall online visibility within your community.
My local business has multiple physical locations, will you incorporate this into my local SEO strategy?
Absolutely. Having multiple physical locations requires a tailored local SEO strategy to optimise each location’s organic visibility. We will optimise each location’s Google Business Profile listing, create location-specific web pages, and implement strategies to ensure that each store ranks prominently in local search results.
What is the difference between SEO services and local SEO services?
While SEO focuses on improving a website’s visibility in organic search results on a national or global scale, local SEO targets specific geographic areas. Local SEO emphasises optimising online presence for local searches, such as “near me” or location-specific queries, to attract nearby customers.
How much do local SEO services cost?
Local SEO service fees fluctuate based on several factors, including project scope, local market competitiveness and your business’s unique requirements. Typically, local SEO consultant services may range from a few hundred to several thousand pounds per month. At Scoot, our local SEO packages start from as low as £720/month. For more accurate pricing, please contact our team to get a quote.
What are local SEO ranking factors?
Local SEO ranking factors include proximity to the searcher, relevance of business information and prominence in the local area. Other factors include the quality and quantity of online reviews, consistency of NAP (Name, Address, Phone number) across online platforms, and the optimisation of Google Business Profile (formally, Google My Business) listing.
How does local SEO fit with other marketing campaigns?
Local SEO isn’t just another marketing tactic—it’s the key to connecting with local customers online. It helps local businesses show up when people in your area search for related products or services. Plus, it works hand-in-hand with your other marketing efforts, making sure your message reaches the right people at the right time.
Imagine you’re running a special promotion at your store. With local SEO, you can make sure people nearby know about it by tweaking your online content. This boosts your visibility in local searches, making it more likely that customers will find and choose your business.
And the best part? You can track your results to see how well your local SEO is working. By keeping an eye on metrics like website traffic and search rankings, you can fine-tune your strategy for even better results.
So, if you want to stand out to local customers and grow your business, local SEO is a must. It’s a smart way to get noticed online and attract more customers to your doorstep.
What are structured citations?
Structured citations are mentions of your business’s NAP (Name, Address, Phone number) information on online platforms such as directories, review sites and social media profiles. These citations help establish your business’s credibility and improve its visibility in local search engine results pages when they are consistent and accurate across different platforms.
What is Google Maps optimisation?
Google Maps optimisation involves developing your business’s presence on Google Maps to improve its visibility in local search results. It includes optimising your Google Business Profile listing, ensuring accurate business information, and obtaining positive reviews to enhance your business’s prominence on Google Maps.
What is NAP?
NAP stands for Name, Address, and Phone number, which are essential components of a business’s online presence. Consistent and accurate NAP information across online platforms, directories and websites is crucial for local SEO as it helps search engines and potential customers identify and locate your business easily.