Search engine optimisation

A technical SEO audit is a comprehensive analysis of your website, designed to identify any issues that could be hindering your keyword rankings and organic visibility.

We offer technical site audits as a key component of our SEO services, helping businesses understand the strengths and weaknesses of their website and take the necessary steps to improve.

A technical SEO site audit may be all you need to get to work and start enhancing your site with no further help. Still, most of our clients look to partner with us to implement any recommendations in the best possible way – our SEO specialists work with you to create a solution that suits your needs.

We start our keyword research by identifying the most relevant and high-traffic keywords for your business. This means taking an inward look at your business, examining your peers and competitors, and thinking out of the box to collate keywords with the right search intent that your users will engage with.

This thorough keyword research helps us to understand what your target audience is searching for and how we can optimise your website to rank higher on search engine results pages (SERPs). We’ll track your progress as you rise through the ranks, and share our recommendations to continue to enhance your online presence.

We’ll ensure that your website is structured and optimised properly, including title tags, meta descriptions, header tags and content optimisation.

This will help not only your users but also make it easier for search engines to crawl your site and display your information on relevant SERPs.

We’ll also optimise images and internal links to improve your user’s experience and enhance journeys from page to page.

SEO content is a powerful tool for driving traffic and enhancing your online presence. Following Google’s guidelines around E-E-A-T, our digital marketing agency creates valuable and trustworthy content that encourages user action and engagement.

Whether it’s generating fresh content ideas or optimising existing pages for relevant search queries, our SEO team can help you attract and engage your target audience. With our expertise, you can expand your online presence and position your brand as a trusted authority in your industry.

Link building is a crucial component of SEO, and we use a variety of tactics to acquire high-quality backlinks from reputable sources as part of your link-building strategy. This helps to improve your website’s authority and credibility, leading to higher rankings.

We don’t just add you to any old website and hope for the best – we’ll handpick sites that are relevant to your niche and your audience, so no toxic backlinks to worry about, just trusted sources with genuine authority scores.

We’ll examine your website to identify any technical issues that could be hindering your Google rankings. This can be anything from fixing broken links to improving website speed and ensuring that your website is as responsive as possible.

Just because you can’t see these changes doesn’t make them any less important – arguably, these factors can make or break your site.

Your users aren’t likely to stick around if your site takes too long to load, so keeping these elements in check is the bread and butter of best-practice SEO.

If you have a local business facility and your local SEO isn’t up to scratch, something needs to change.

We’ll help you optimise your site for local search results, we’ll make sure your Google Business Profile listing is correct and up to date and manage your local directory submissions. It’s often only simple changes that are needed, but they’re a crucial part of seeing SEO results.

Offer your customers a seamless 24/7 shopping experience and boost client retention.

From crafting detailed product descriptions and optimising category pages to implementing technical fixes and acquiring high-quality backlinks, we prioritise tasks based on delivering quick and impactful results for your business.

Whether you’re an established ecommerce brand or a newcomer to online sales, our specialised ecommerce SEO service opens the door to increased transactions and revenue.

Thinking about migrating your website to a new platform? Beware, a poorly executed site migration can wipe your business from search engine results, risking the loss of hard-earned organic rankings.

Our experienced digital marketing agency ensures a seamless process. With our expertise, your site will not only retain its vital page-one ranking but may even gain more keywords. Trust us to retain your ranking, visibility, and revenue with our proven SEO website migration service.

At the heart of successful digital marketing lies effective search engine optimisation. If you have an in-house digital marketing team that needs support and guidance, we offer comprehensive training to bolster their efforts.

Learn best practices from our SEO agency and gain the knowledge to approach this ever-evolving discipline with a forward-thinking mindset.

At each step of the way, we’ll provide regular reports to help you track your website’s progress and see the results of your SEO campaign.

Our reports include data on traffic, search rankings, competitor monitoring and conversions, giving you a clear picture of the impact of our SEO services.

We know how important delivering results is for our clients. That’s why we take a data-driven approach to SEO, using analytics to measure our progress and adjust our strategy as needed.

Our goal is to help you reach more customers and grow your business through increased online visibility.

SEO, or Search Engine Optimisation, is the practice of enhancing your website’s visibility on Google and other search engines. It involves various strategies to improve rankings, drive organic traffic and boost online presence.

SEO is crucial for businesses as it ensures that your target audience finds you online precisely when they’re searching for your services.

It enhances visibility, builds credibility and increases your chances of attracting quality traffic, leading to more conversions and business success. It’s an essential part of any digital strategy.

The timeline for SEO results varies, influenced by factors like website age, competition and the chosen strategies. While some improvements may be noticeable in weeks, achieving significant and lasting results in search engines often requires several months of consistent effort.

Several factors impact rankings, including relevant keywords, quality SEO content, website structure, backlinks, user experience and adherence to search engine guidelines.

These combined elements contribute to a holistic and effective approach, signalling to search engines that your site is not only relevant but also valuable and user-friendly, ultimately influencing its position in search results.

Choosing between SEO and PPC depends on your goals and timeline. While paid search can deliver immediate traffic, the results of paid ads are short-lived, disappearing once you stop investing.

On the other hand, SEO builds a lasting online presence, generating quality organic traffic. This makes SEO a crucial aspect of your overall Search Engine Marketing (SEM) strategy.

Though SEO takes time, its impact is enduring, providing long-term results for years to come. It’s a strategic investment for sustainable growth, ensuring your website continues to attract genuine interest from your target audience over an extended period.

While some basic SEO tasks can be handled independently, achieving optimal results often requires expertise and in-depth SEO knowledge.

A professional SEO company brings in-depth knowledge, tools and strategies to navigate the complex landscape, ensuring effective and sustainable results.

Utilising an SEO agency is essential for several reasons. Firstly, SEO agencies bring expertise and industry insights, staying ahead of ever-changing algorithms.

This expertise ensures your strategies align with current best practices, boosting your visibility.

Secondly, time efficiency is a significant advantage. SEO demands consistent effort and monitoring, which can be resource-intensive.

An SEO agency allows you to focus on your core business while experts handle the intricacies of SEO, delivering optimal results.

Lastly, SEO agencies offer a strategic approach.

Tailoring strategies to your specific business goals, we can create bespoke plans, ensuring your SEO investment yields sustainable, long-term success in the competitive search engine landscape.

At Scoot, we tailor our SEO services to your unique needs and goals. Our SEO service pricing model is based on the required monthly effort, adapting to your objectives and industry competitiveness.

Unlike preset packages, our SEO campaigns are entirely bespoke, ensuring personalised SEO strategies for optimal results.

Yes. At Scoot, we can provide SEO results forecasts using either historical traffic data or ranking position-based forecasting.

These estimates and targets help set expectations for future traffic levels, guiding our ambitious yet realistic goals. We suggest re-forecasting every 3-6 months to incorporate the latest data and ensure alignment with achievable targets.