Starting any project from scratch is hard. Especially your homepage.
It’s arguably the most important page on your site, which means the pressure’s on to get it right.
Your users
The most important thing to remember is your user. Keep them at the front of your mind at all times.
What problem does your offering solve? Highlight this first and foremost, so your users know that they’re in the right place.
Speak directly to your ideal customer, and keep things simple. Clarity converts.
Provide answers
Think about the most basic questions your users will have:
What do you do?
How do you do it?
How can they find out more?
Your home page should give a brief overview of each of these questions, and let users know which page they should visit next to learn more.
Give instruction
It’s easy to expect our users to do what we want them to.
But the reality is that we need to offer guidance.
Out with your website menu, your home page should be the most important navigational asset on your site, so you want to make sure your users are being linked to the pages that will answer the questions above.
Make the journey through your site as seamless as possible, and your users will thank you.
Calls to action
This can be an enquiry form, a link to your contact page, or a button to sign up for a mailing list – whatever you choose, make it clear.
And don’t limit yourself to only one!
Your CTAs should be informed and exciting.
“Find out more” is a little bland, and tells your users nothing.
Try “Tell me more” – it’s more fun, less meh and gets your users engaged.
Spending just a little longer on your CTAs will make a difference, we promise.
Just start
It’s hard when you’re staring at a blank screen and struggling to get started.
But the minute you do, it’s a less mountainous task.
And if you’re still unsure, hit us up. Our copy audit might be what you’re looking for.
(Think: you’ve got your content into a decent shape, but need another pair of eyes to freshen things up and make it work for you).
If that sounds like you, drop us a message and speak to our Client Director Lynsey for how to get started.
