Scottish Women’s Football

Project deliverables: Website design and development

Industry: Sport

Project timeline: 6 months

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The challenge

Create an online hub for players and fans of the women’s game in Scotland.

Following the continued development of the women’s game across Scotland, Scottish Women’s Football (SWF) required a change to their digital comms to keep up with ever-changing demands from players, officials, fans and partners.

Providing structure and support to women’s football, from grassroots games to League One and Championship games, SWF was ready for an online presence that provided functionality with a visual-led approach that captured the imagination of players and fans alike.

The solution

A website design and build that provides a hub of information, digital-first processes and an enhancement for SWF internal operations.

Being a long-time partner of SWF, Scoot was prepped with a framework of ideas and data to allow us to provide a bespoke solution that would offer longevity and efficiency.

Clear user journeys were a crucial outcome of our strategy phase, ensuring that fully considered Calls to Action (CTAs) were placed at key areas on each page that are relevant and engaging.

With three distinct user types to focus on, each with a different goal, a strategic approach was required before design could begin.

  • Players: With a goal to inspire current and potential players, the new SWF site placed key pages – Club Finder, Fixtures & Results – at the front and centre to encourage further growth of the game.
  • Supporters: The SWF is continually growing in support, and so these users had to be engaged at all times throughout their visit to the new site. Creating a bespoke Club Directory and News platform that’s consistently updated were both crucial steps of this project.
  • Club Officials: Not simply a brochure site, the new platform needed to inform club officials of key information and updates. A custom-built Noticeboard was created to foster a community-building approach to encourage collaboration across teams and help build the status of the women’s game.
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API integration

In-depth integrations with data providers like Comet and OPTA gave the Scoot team a chance to flex our development muscles, ensuring fixture and results information is continuously fed to the site dynamically with little manual input required from SWF staff.

Dispensation and friendly requests are now digital-first, offering ease of application for users and ease of management for SWF staff, meaning precious time is saved.

Commercial opportunities

To continue the growth of the game, building and maintaining commercial is a key goal of the SWF.

This meant building their new site to act as a dynamic promotional platform to utilise by partners like Barclays and ScottishPower, encouraging an engaging yet commercially viable website to further support SWF’s goals of growth.

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The results

A modern website that’s both visually engaging and flawlessly functional, offering the opportunity for users to get involved at any level.

Whether it’s a fan looking for details on the next game, a player thinking about moving club or a match official needing guidance on policies, the new SWF is built to suit all users.

We’re thrilled to play even a small part in the growth of the women’s game with both SWF and SWPL and can’t wait to see what comes next!

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