Website design and build for women's football across Scotland.

Being a long-time partner of SWF, Scoot was prepped with a framework of ideas and data to allow us to provide a bespoke solution that would offer longevity and efficiency.

Clear user journeys were a crucial outcome of our strategy phase, ensuring that fully considered Calls to Action (CTAs) were placed at key areas on each page that are relevant and engaging.

With three distinct user types to focus on, each with a different goal, a strategic approach was required before design could begin.

• Players: With a goal to inspire current and potential players, the new SWF site placed key pages – Club Finder, Fixtures & Results – at the front and centre to encourage further growth of the game.
• Supporters: The SWF is continually growing in support, and so these users had to be engaged at all times throughout their visit to the new site. Creating a bespoke Club Directory and News platform that’s consistently updated were both crucial steps of this project.
• Club Officials: Not simply a brochure site, the new platform needed to inform club officials of key information and updates. A custom-built Noticeboard was created to foster a community-building approach to encourage collaboration across teams and help build the status of the women’s game.