Kilmarnock Football Club’s website project

With a legacy spanning over 150 years, Kilmarnock Football Club has a legion of fans who support them on the pitch, as well as online. Their old website had served them well, but was no longer providing fans with the experience they were looking for and didn’t present them as the successful institution that they are.

Kilmarnock FC was looking for a site that would integrate seamlessly with live match data and provide over 50,000 monthly users with an engaging hub of information and news. Delivered with See Saw Creative, we took on the challenge of creating a site that delivered on both form and function.

Visit the website

Data-driven design

We tackled their problems with data. User testing, analytics and heatmap testing led us to create strategic wireframes and user journeys that would present fans with the information they want in an efficient, engaging way.

Design was kept simple yet effective, with sub-brands created for Academy and Hospitality to allow these areas of Kilmarnock FC to appeal to their differing audiences. With squad and club information frequently changing, pages had to be quick and simple to edit, so clean & functional design was at the forefront of the final product.

“The new website is both stable and creative, which is essential due to the high volume of traffic we experience. The team worked diligently to really understand how our fans think, and in doing so produced a website that delivered everything and more. With optimisation and numerous secondary links, the team made sure that there was brand consistency across every platform. The team utilised dedicated resource to speak with a focus group of fans and users of all demographics, ensuring that ample time was spent on understanding how visitors use the site and expect it to work.”

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