The challenge
With a legacy spanning over 150 years, Kilmarnock Football Club has a legion of fans who support them both on and off the pitch. Their old website had served them well, but was no longer providing fans with the experience they were looking for and didn’t present them as the successful institution that they are.
Kilmarnock FC was looking for a site that would integrate seamlessly with live match data and provide over 50,000 monthly users with an engaging hub of information and news. Delivered with See Saw Creative, we took on the challenge of creating a site that delivered on both form and function.
The solution
We tackled their problems with data. User testing, analytics and heatmap testing led us to create strategic wireframes and user journeys that would present fans with the information they want in an efficient, engaging way.
With squad and club information frequently changing, pages had to be quick and simple to edit, so clean & functional design was at the forefront of the final product.
The results
Scoot is Kilmarnock’s official Digital Partner, working alongside their fully-engaged media and communications team to ensure their online presence is always up to date, performing as efficiently as possible, and continuing to enhance the experience of what being part of the Blue and White Army is all about.
Now a few years down the road, Killie’s site has continued to support them through the highs and lows of relegations, promotions and everything in between.
Having worked with the guys at Scoot now for some time I can’t recommend their services highly enough. Their reliable, fast, efficient and form a great extension of our internal team. Always on call, they are quick to fix any issues should the need arise and their web-based solutions are both modern and adaptable. Give the guys a call and I’m sure they’ll be able to offer the tailored solution you require.
Gregg McEwan General Manager, Kilmarnock FC
