Latest insights

Read the latest thoughts and ideas from the Scoot team.

Tablet screen showing various website statistics with figures, line graphs and pie charts, including Traffic Source Overview and Visitors Overview.

Site audits: the key to an effective SEO strategy February 2023

Abstract image in a digital art format.

How AI can affect your digital marketing campaigns February 2023

Hand drawn website wireframe, low-fidelity sketches in black pen.

Managing a website project February 2023

Laptop screen showing GA4 data of a website, including New and Returning Visitors pie chart data.

What is GA4? Here’s our simple setup guide January 2023

Scoot Managing Director Scott Sutherland sitting on a grey couch in a new office space.

Scoot’s new office in Newton Mearns January 2023

Hand drawn website wireframe placed next to a computer keyboard

Website mistakes that are stopping your success November 2022

Laptop showing the Encompass Corporation website's home page.

SEO basics you need to know October 2022

Scoot partners with SWPL October 2022

Open notepad with pen placed on top, sitting on a tabletop nest to an iPhone and a MacBook.

Create copy that converts September 2022

Nairn County Football Club player celebrating on pitch with fist raised in the air.

Nairn County Football Club website launch August 2022

Cropped shot of UI developer workspace with computer, stationery and paperwork on white desk

The Scoot story August 2022

Person typing on a Macbook laptop lying down on a chair.

Website design & copywriting July 2022