Site audits: the key to an effective SEO strategy
We offer site audits as a key component of our SEO services, helping businesses to understand their website and take steps to improve.
How AI can affect your digital marketing campaigns
Artificial Intelligence (AI) has been transforming the digital marketing landscape for years, and as we enter 2023, its impact is only expected to grow.
Managing a website project
Are you on the fence about a new website and unsure of what the process looks like? Unless you’re in the industry, the idea of building a new website from scratch can be a little intimidating.
What is GA4? Here’s our simple setup guide
Like it or not, Google Analytics as we know it is changing in 2023. Google’s Universal Analytics is being replaced by the bigger and better GA4.
Scoot’s new office in Newton Mearns
Our first year as Scoot has been a rollercoaster for sure, so we’re excited to share that we’re taking the plunge and moving into a new office for 2023!
Website mistakes that are stopping your success
Website design is an important part of any online marketing strategy. It helps people understand how your products and services work, and it shows users that you care enough to provide useful information.
SEO basics you need to know
Here are the top things to focus on to stop any impact on your SEO when you launch your new site.
Scoot partners with SWPL
As 2022 continues to be an exhilarating year for women’s football across the globe, we’re over the moon to be selected as the Scottish Women’s Premier League digital partner!
Create copy that converts
Copywriting is one of those things that seems simple enough in theory, but when you actually try to write it yourself, it can be a bit of a nightmare. But there are tricks to making it easier for you to create compelling copy.
Nairn County Football Club website launch
With continued experience in football marketing, we were over the moon to be partnering with Nairn County Football Club to design and develop a new site for their team.
