Scoot have recently overhauled our SYNERGY group website which went live this week. We are delighted with the end result and I have to say that the team at SCOOT were great to work with. From sharing some initial ideas to getting the site up and running, nothing was too much trouble. Highly recommended.
Synergy Group
Project deliverables
Industry
Construction
Location
Glasgow, Scotland
Company size
Small (11-49 employees)
Website
The challenge
Create a new website to showcase Synergy's new brand and celebrate 10+ years in the industry.
Since growing from a single-service provider into a trusted partner for many in the construction industry across the UK, the Synergy Group has stayed true to its strong foundations of delivering high-quality work and a strong commitment to success.
With new branding and updated content to share, it was time to tackle the Synergy website to accurately showcase their range of divisions and enhance their online storefront.
The solution
A custom website design and build to support Synergy's next period of growth.
As always, we start any website redesign with a look at what’s working, what needs an update and what needs a total refresh.
This means sitting down and thinking about the user. Why are they visiting the site? What information are they looking for? How are they visiting the site?
Synergy’s clients are no-nonsense.
This meant that a site structure that’s clean, efficient and to-the-point was our priority.
What does that look like?
- Clear sign-posting to each division so users know exactly where to go.
- Strong CTAs towards further info and contacting Synergy to find out more.
- A simple-to-use experience across desktop and mobile devices to cater to all users – whether they’re on site or in the office.
The results
A bold new site that's ready for the next 10 years.
With consistent use of their brand to maintain the right ‘feel’ across every page, and project photography to showcase the range of their specialisms, the new Synergy site has been built to pack a punch.
A custom WordPress build allows for a bespoke approach to the CMS, meaning Synergy’s in-house team is equipped with all the access needed to update content in the future – no gatekeeping or hiding behind developers here.
We set up synergy with profiles across the Google Suite to ensure Analytics, Tag Manager and Search Console are firing successfully and ready to support the next steps of Synergy’s digital marketing journey.
With the new site live, we’re excited to see what’s next for the Synergy team – a truly inspiring client with a no-limits approach to their growth.
