How to fix common website mistakes
Website design is an important part of any online marketing strategy. It helps people understand how your products and services work, and it shows users that you care enough to provide useful information.
Website design mistakes can cost you money and clients. Keep reading to find out the top problems we encounter and the solutions to solve them.
Not having an effective call to action (CTA)
A call to action is one of the most important elements of any web page. It tells visitors exactly what to do next.
If you don’t have a clear CTA, then people won’t know where to go after reading your content.
The best CTAs are short and simple.
Visitors should be able to click them without having to think too much. For example, if you want to sign up for a newsletter, you might include a link at the bottom of each blog post. Or, if you sell products online, you could add a button to your homepage that leads to a product page.
Poorly designed navigation
One of the biggest mistakes businesses make when designing websites is not having an intuitive navigation system. This means that visitors will struggle to find what they need on your site.
The best way to avoid this problem is to use a navigation menu that makes sense for your business.
That might be a traditional nav, it may be a hamburger nav or a super-mega-nav extravaganza – the most important thing to remember is that you want people to be able to navigate easily from page to page.
In addition to making navigation easier, having well-designed menus helps search engines find your content. When Google crawls your site, it uses keywords to determine what information it needs to index. A poorly designed menu means that Google won’t know which pages contain those important keywords.
Bad landing pages
A bad landing page is one that does not clearly communicate who you are and what you do. It also fails to provide an easy path to conversion.
If you want to convert visitors into customers, then you must first get them to visit your site. The best way to accomplish this is to create a landing page that communicates who you are and what services you offer. You should also include clear calls to action that lead to the next step in the sales or enquiry process.
A landing page is generally used in collaboration with your online advertising to entice people to move forward to another page and further down the sales funnel.
When you create a landing page, you want to be sure that it clearly communicates who you are and why people should choose you over your competitors. You should also include calls to action that encourage visitors to take specific actions such as contacting you, making a purchase or submitting an enquiry.
Unclear branding
If you’re looking to build a successful online business, then you need to make sure that your brand identity is clear. This means that you should use consistent branding across every aspect of your business.
When it comes to building a successful online business, one of the most important things that you can do is to create a strong brand identity. A strong brand identity is something that people recognize immediately, and it helps them understand what your company does and why they should care about it.
In order to create a strong brand, you need to be able to clearly define who you are and what you stand for. What are your values? What are you passionate about?
You need to be able to communicate your message effectively, and you need to be able to convey your brand consistently throughout your entire marketing strategy.
Feeling a little confused?
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Speak with our team to discuss your digital marketing strategy and how Scoot can help shape it.
