UX vs. UI design: what’s the difference?

Written by Lynsey Campbell

The way users interact with a website or application can greatly influence their perception of a brand or product. It’s crucial to understand the fundamental disparities between User Experience (UX) and User Interface (UI) design to establish a compelling and prosperous online presence.

What is UX Design?

UX design is intended to create a seamless and enjoyable user journey, by conforming to the audience’s needs and motivations. Its goal is to create an intuitive and efficient user-focused interface.

UX Design Principles

User Research: Understanding the audience’s preferences and behaviours through surveys and usability testing.
Information Architecture: Organising content for easy navigation and comprehension.
Wireframing and Prototyping: Visualising layout and functionality before final design.
Interaction Design: Creating smooth and intuitive user-interface interactions.
Usability Testing: Iterating and improving based on real user feedback.

What is UI Design?

UI design focuses on visually appealing and interactive elements, bringing the UX strategy to life. It aligns with the brand identity and enhances the overall user experience.

UI Design Principles

Branding and Visual Design: Establishing a consistent visual language representing your brand’s identity.
Layout and Composition: Arranging elements for easy scanning and readability.
Iconography and Imagery: Using meaningful icons and imagery to convey information effectively.
Responsive Design: Ensuring seamless adaptation across devices and screen sizes.
Animation and Microinteractions: Enhancing engagement with subtle animations.

UX & UI Design, Balance

UX and UI design are essential for a successful online presence.

UX ensures a smooth user journey, whilst UI creates an attractive interface.

A definitive balance between both elements fosters positive user experiences, driving brand loyalty and business success, and being able to master UX and UI design will set your brand apart from the competition.