Tablet screen showing various website statistics with figures, line graphs and pie charts, including Traffic Source Overview and Visitors Overview.
Written by Lynsey Campbell

Site audits: the key to an effective SEO strategy

A site audit is a comprehensive analysis of your website, designed to identify any issues that could be hindering your search engine rankings and online visibility.

At Scoot, we offer site audits as a key component of our SEO services, helping businesses to understand the strengths and weaknesses of their website and take the necessary steps to improve.

Why a site audit is important

A site audit is essential for businesses looking to improve their search engine rankings and attract more organic traffic to their website.

By identifying and fixing technical issues, improving the structure and content of your site, and ensuring that your site is optimised for both users and search engines, a site audit can help to increase your website’s visibility and drive more leads and sales.

What does a site audit include?

Our site audit service is comprehensive, covering all the key aspects of your website, including technical SEO, on-page optimisations, link analysis and our recommendation & implementation plan.

Technical SEO:

We examine your website’s technical architecture, including server response times, site speed, mobile-friendliness and more, to identify any issues that could be hindering your search engine rankings.

On-page optimisation:

We analyse your website’s content, including title tags, meta descriptions, header tags, and more, to ensure that your site is optimised for both users and search engines.

Link analysis:

We examine your website’s backlink profile, identifying any low-quality or spammy links that could be damaging your search engine rankings.

Recommendations and implementation plan:

Based on our findings, we provide a comprehensive report detailing our recommendations for improving your website’s search engine rankings, along with an implementation plan to help you achieve your goals.

At this point, it’s up to you if you’d like to become a Scoot Digital Partner and let us carry out our implementation plan, or if you’d like a bash of that yourself.

Contact us today to schedule your site audit and learn more about how we can help you improve your search engine rankings and online visibility.

Considering a site audit?

Contact us today to schedule your site audit and learn more about how we can help you improve your search engine rankings and online visibility.

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