Copywriting is one of those things that seems simple enough in theory, but when you actually try to write, it can be a bit of a nightmare. But there are tricks to making it easier for you to create compelling copy.
Know what makes people tick.
People buy products and services because they believe they will solve a problem. They need something that works better than what they currently use. And they need it now.
The first thing to know is that people buy from people. If you want to sell something, you need to understand why people buy from other people. What motivates them? What do they care about? How do they think? Once you figure that out, you can use it to craft messages that resonate with your audience.
Write with emotion.
If you write without emotion, people won’t care about what you say. You’ll sound like a robot. Instead, think about how you would feel if you were buying a product or service. What would make you excited? What would make you angry? How would you react if you saw a competitor offering a similar product at a lower price?
Writing copy isn’t something you can learn overnight. You’ll never master it if you’re trying to force it. Writing copy requires practice, patience, and a lot of trial and error! A good copywriter will help you develop your own voice and style while giving you feedback on what works and what doesn’t.
Be clear about who you’re writing for.
Write with empathy.
This means understanding what makes your reader tick (remember step 1?). Think about why they might buy your product or service. Then write so that you speak directly to them.
You’re not writing for yourself. You’re writing for your audience. And if you want them to read what you’ve written, you need to make sure that you’re speaking directly to them. If you’re writing for a business blog, then you’ll want to focus on the benefits that your readers will get from reading your content. If you’re writing a sales letter, then you’ll want your message to be short and sweet. Whatever type of content you’re creating, you need to keep in mind that you’re writing for people, not for yourself.
Create a compelling headline.
A good headline will grab attention and make people want to read more. Headlines are different from other types of content. You might think that headlines are simply catchy phrases at the top of a page, but they play a much bigger role than that. Headlines are what grab people’s attention, and if you want them to read your article, then you need to make sure that they’re compelling.
They also play a hugely important role in your SEO. Now, we’re not suggesting you start plugging keywords into every heading on your website. But think about how you can effectively use terms that your ideal audience members are using online, and most importantly – weave them naturally into your copy.
