James Frew
Website design & build, SEO, social media and a comprehensive digital partnership with Scotland's leading property solutions company.
Redrock Automation
Project deliverables
Digital marketing // SEO // Social media // Website
Industry
Welding automation
Location
Global
Company size
Small (11-49 employees)
Website
The challenge
A suite of websites for a global company and engaging content that stands out in a traditional industry.
In all honesty, welding automation wasn’t a concept any of us had really thought about at Scoot before we met the team at Redrock. Now, we’re practically experts in it.
We met Brian and the team back in 2023 when they were looking for a digital marketing shake-up. With sites in the UK, Germany, the Middle East, Africa and a new Dutch site on the horizon, a new website and a social media refresh were first on the list.
The solution
A full-suite partnership for a global audience.
To kick things off, we got to work on establishing consistency and creativity in their digital marketing, all shaped by strategy.
We researched, created, deployed, tested and analysed everything we did. As we thought, social media channels like Instagram and Facebook weren’t a huge focus for Redrock, but LinkedIn proved to be a worthwhile effort, so we now manage both organic and paid campaigns to reach a targeted audience of users ready to engage.
Then came the Redrock site. With four main products to focus on, and an extensive fleet of supporting equipment to feature, we designed and built a website that’s functional without compromising on form.
Yes, stock can be easily found and conversations are simple to complete, but white space, smart font choices and simple image treatments are also present to help Redrock stand out in the traditional welding and construction environment.
The results
Multi-lingural sites, SEO-focused copy and paid social success.
Since launching the Redrock UK site, we’ve worked alongside third-party translators to establish both Dutch and German sites to appeal to a global audience, as well as maintain an ongoing organic social media presence to complement online ads.
Our SEO campaign is well underway, with keyword and conversion tracking showing vast improvement in a tough online landscape, and our digital partnership continues with an exciting, forward-thinking global brand.
